Marketing Manager

  • March 4, 2022
  • Posted by: Nathan Akono
  • Categories:
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The Marketing Manager is responsible for overseeing a team of marketing professionals within the marketing department. The ideal candidate will be relaying information between upper management and department employees regarding budgets and daily procedures, overseeing the implementation of marketing campaigns to promote business products and services and hiring and training department, employees.

Marketing Managers are leaders in the marketing and advertising division of companies and are responsible for overseeing the success of various marketing initiatives.

Responsibilities:

  1. Developing marketing strategies for new products
  2. Organizing promotional events and coordinating day-of deliveries and staffing
  3. Leading and training a team of Marketing Associates
  4. Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
  5. Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
  6. Identifying potential new markets and creating a plan to enter the market
  7. Partnering with product development and buying teams to estimate product demand
  8. Brainstorming fresh advertising ideas with senior management

Desired qualifications:

  1. Bachelor’s or master’s degree in a relevant field such as marketing, business administration, accounting, finance from an accredited institution.
  2. 4+ years of experience as a Marketing Manager or 5+ years of experience as a Marketing Associate.
  3. 2+ years of experience in the fintech industry
  4. 3+ year of experience working with B2C and B2B customers
  5. 1+ year working at a start-up
  6. Excellent written and verbal communication skills
  7. Excellent attention to details
  8. Excellent negotiation skills
  9. Excellent leadership skills
  10. Languages: Proficiency in French and English
  11. Certifications: Google Ads, Facebook Ads, LinkedIn Marketing Solutions Fundamentals, YouTube Certification
  12. Tools: Proficiency in Microsoft 365 (Outlook mail, Planner, Calendar, Teams, Word, Excel, Sharepoint, Powerpoint), Adobe, photoshop, and any relevant tools

Saamaya Finance is a fintech start-up dedicated to digitalizing financial transactions in Cameroon and ultimately, positioning Cameroon as the leading market in West-Central Africa.

Our high-tech products/services are tailored to address the fintech needs of consumers and enterprises located both in urban and rural areas.

Visit www.saamayafinance.net to learn more about us.